In 1994, the Jane Iredale brand began with one product, Amazing Base (still a star in the line). It was immediately embraced by dermatologists and plastic surgeons because of its ability to cover, soothe and protect. Patients loved it because it didn’t feel like makeup; it just resulted in beautiful, flawless skin. As an added bonus, the quality of their complexions got better and better.
Jane Iredale is a certified cruelty-free cosmetics brand, recognized by both Leaping Bunny and PETA for our voluntary commitment to no animal testing at every stage of product development and manufacturing. This pledge to cruelty-free makeup and skincare has always been at the core of our brand. We believe it is an essential element in our holistic approach to creating responsible, healthy beauty.